Creative Director

juancuadra@juancuadra.com | Instagram | Secret Sketches

Juan Carlos Cuadra

Work

Creative Direction

Content Strategy and Creation

Apple

Juan Carlos is a multidisciplinary Creative Director and maker working across live action, graphic design, and 3D. He combines storytelling with a strong sense of craft, creating work that moves seamlessly between physical and digital mediums.

Apple - Selected Works

Work

Director

Content Strategy and Creation

Apple

During my five-year tenure at Apple, I led the creation of groundbreaking content that redefined creativity and performance on Mac and iPad.
This art has been viewed by millions, showcased prominently in Apple’s Keynote events, website, stores, and social media.

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Work

Creative Direction | Design

Branding

Issotiq

ISSITOQ 39: A cold, minimal electronic event identity built from Greenlandic atmosphere, modular grids and pixel typography.
The campaign extends across posters, tickets, digital landing pages, OOH, merch, objects, and environmental installations.
Together, the identity creates a sharp cultural world where music, landscape, technology, and atmosphere feel connected through one consistent visual language.

Work

Creative Direction

Brand Animation

MacBook Pro

I imagined an intricate, evolving structure crafted from cotton candy to explore the limits of Mac's M chip class using Houdini. The aim was to craft elevated nostalgia, all while pushing performance boundaries. Partnering with ManvsMachine felt like the perfect choice to achieve this vision!

Apple - ManvsMachine | MacBook Pro Reveal

Work

Creative Direction

IP Development

Smugbunny

Smugbunny is in search of what makes people tick. He's new to the planet, and just wants to fit in.

Work

Creative Direction

Brand Live Action

Udacity

What does the future look like? With advances in AI, VR and Machine Learning, our guess is that we are at the tipping point of a technological revolution.

Work

Art Direction

Branding

ISSITOQ

Ever wonder what would happen if you gave the Big Bad Wolf an Oreo?

Work

Creative Direction

Brand Animation

iPhone 17

iPhone 17 launch animation for Apple’s product launch. Featured in Tim Cook’s Keynote event and in stores worldwide.

iPhone 17 Launch | Creative Direction

Work

Creative Direction

Brand Animation

MacBook Pro

For the launch of the new supercharged MacBook Pro, with Xk Studio on an animated digital bloom artwork for use on the Apple website, stores and digital retail.

Work

Art Direction + Design + 3D

Film Previz

McDonald’s

Ever wonder who makes the best burgers in town? Well, tiny 3D printed, stop motion people of course! I hope you enjoy this beautiful piece produced at Hornet.